Privacy Policy
Privacy is a fundamental human right. Your private info is important in many parts of your life. Rongxin values your privacy and will protect your privacy and appropriately use it. Please read this privacy policy to learn about the information that Rongxin collects from you and how Rongxin uses that information.
By visiting the Site (www.rxshlfliner.com), or using any of our Services, you agree that your personal information will be handled as described in this Policy. Your use of our Site or Services, and any dispute over privacy, is subject to this Policy and our Terms of Service (available on this website), including its applicable limitations on damages and the resolution of disputes. The Terms of Service are incorporated by reference into this Policy. If you do not agree with any part of this privacy policy, then please do not use the services.
What Information Do We Collect About You?
Rongxin collects information that you provide to us, information from your engagement with our Sites, advertising and media, and information from third parties who have gained your consent to share it. We may combine information that we collect via one method (e.g., from a website, digital advertising engagement) with another method (e.g., an offline event). We do this to get a more complete view of preferences for our beauty products and services, which, in turn, allows us to serve you better and with more customization and better beauty products.
Here are some examples of the type of information we collect and how we may use it:
Categories of Personal Information
Examples
Identifiers Name Address Mobile number
Online identifiers
Internet Protocol address
E-mail address
Social handle or moniker
Legally Protected Characteristics
Gender
Purchasing Information Products or services purchased, obtained, or consideredOther purchasing or consuming histories Loyalty activity and redemption
Internet or Network Activity Browsing historySearch historyUser generated activity, including reviews, postings, photos shared, comments
Interaction with our brands and sites, advertisements, apps
Inferences drawn from any of these personal information categories Beauty and related preferencesCharacteristicsBehaviors on and off site
Purchase patterns
Demographic
Household
Sources of Data
Personal Information You Provide
When you create an account on a Rongxin site, make purchases with us (online or in-store), join a loyalty program, enter a contest, share photograph, video or product reviews, call our Consumer Care Center, sign up to receive offers or email, we collect the information that you provide to us. This information includes Personal Information (information that can be used to identify you as an individual) such as your name, social media handle, email, telephone number, home address, and payment information (such as account or credit card number). If you use a chat feature on our Sites, we collect the information your share during the interaction. We also collect information about your preference, your use of our Sites, demographic, and interests so that we can customize for you.
You may also be able to register and log in to our Sites or chat features using your social media account, such as Facebook or Google. These platforms may ask your permission to share certain information with us (e.g. name, gender, profile picture) and all information is shared subject to their privacy policies. You can control the information that we receive by changing your privacy settings offered by the relevant social media platform.
Information We Automatically Collect
We collect some data automatically when you use our Sites. We may obtain information by automated means such as through cookies, pixels, web server logs, web beacons, and other technologies described below.
Cookies and Other Technologies: Our Sites, applications, email messages, and advertisements may use cookies and other technologies such as pixel tags and web beacons. These technologies are used help us to (1) remember your information so you do not have to re-enter it, (2) track and understand how you use and interact with our Sites, (3) tailor the Sites and our advertising around your preferences, (4) manage and measure the usability of the Sites, (5) understand the effectiveness of our content, (6) protect the security and integrity of our Sites. We use Google Analytics cookies to monitor performance of our sites. You can learn more about how Google Analytics processes information here: Google Analytics Terms of Use and Google Privacy Policy.
Device Identifiers: We and our third party service providers automatically may collect an IP address or other unique identifier information ("Device Identifier") for the computer, mobile device, technology or other device (collectively, "Device") you use to access the Sites or on third party websites that publish our advertising. A Device Identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by its Device Identifier. For mobile devices, a Device Identifier is a unique string of numbers and letters stored on your mobile device that identifies it. We may use a Device Identifier to, among other things, administer the Sites, help diagnose problems with our servers, analyze trends, track users’ web page movements, help identify you and your shopping cart, deliver advertising and gather broad demographic information.
If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically reject any cookies. However, please be aware that some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests. To learn more about cookies, please visit https://www.allaboutcookies.org.
Mobile Services/Apps: Certain of our mobile apps offer opt–in, geo–location services and push notifications. Geo-location services provide location–based content and services, such as store locators, local weather, promotional offers and other personalized content. Push notifications can include discounts, reminders or details about local events or promotions. Most mobile devices allow you to turn off location services or push notifications. If you consent to location services, we will collect information about the Wi–fi routers closest to you and the cell IDs of the towers closest to you to provide location–based content and services.
Pixels: In some of our email messages, we use click through URLs that will bring you to content on our sites. We also use pixel tags to understand whether our emails are read or opened. We use learning from this information to improve our messages, reduce frequency of messages to you or determine interest in content we share.
Information From Third Parties: We receive information from third party partners, such as publishers that run our advertising, and retailers who feature our products. This information includes marketing and demographic data, analytics information, and offline records. We may also receive information from other companies that collect or aggregate information from publicly available databases or if you consented to allow them to use and share your information. This might be de-identified information about purchasing patterns, location of shoppers and sites that are of interest to our consumers. We also collect information about users who share common interests or attributes to create user “segments,” which help us to better understand and market to our customers.
Social Platforms: You also can engage with our brands, use chat features, applications, log into our sites via social media platforms, such as Facebook (including Instagram) or Google. When you engage with our content on or through social media or other third party platforms, plug-ins, integrations or applications, these platforms may ask your permission to share certain information with us (e.g. name, gender, profile picture, likes, interests, demographic information). Such information is shared with us subject to platform privacy policy. You can control the information that we receive by changing your privacy settings offered by the relevant social media platform.
How Do We Use Your Information?
We use the information, including personal information, alone or in combination with other information that we may collect about you, including information from third parties, for the following purposes that are necessary for the performance of the contract between us to provide you with the products or services you requested or that we consider in our legitimate interests:
To allow you to create an account, to fulfill your orders, or otherwise provide our Services to you.
To communicate with you (including via email), such as to respond to your requests/inquiries and for other customer service purposes.
To manage your participation in our loyalty program and provide you with the benefits of the loyalty program.
To better understand how users access and use our Site and Services, both on an aggregated and individualized basis, to maintain, support, and improve our Site and Services, to respond to user preferences, and for research and analytical purposes.
Based on your voluntary consent:
To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Site or our Services.
Where permitted, for marketing and promotional purposes. For example, in accordance with applicable law and with your consent, we will use your email address to send you news and newsletters, special offers, and promotions, and to contact you about products or information (offered by us or in conjunction with third parties) we think may interest you. We also may use your information to assist us in advertising our Services on third party platforms, including websites and through social media. You have the right to withdraw your consent at any time as noted below
Where permitted, for traditional mail marketing. From time to time, we may use your information for traditional mail marketing purposes. To opt-out of such postal mail, please contact Customer Service at the applicable email address listed below. If you opt-out of direct mail, we will continue to use your mailing address for transactional and information purposes such as regarding your account, your purchases and your inquiries.
To comply with our legal obligations:
To Protect Us and Others. We release account and other information about you when we believe release is appropriate to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a subpoena; to enforce or apply our Terms of Use, this Policy, and other agreements; to protect our rights, safety, or property, our users, and others; as evidence in litigation in which we are involved; when appropriate to investigate, prevent, or take action regarding illegal activities, suspected fraud, or situations involving potential threats to the safety of any person. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Does RongxinShare the Information It Collects About You?
We may share the information that we collect about you, with third parties worldwide, as follows:
Service Providers/Agents. We disclose your information to third parties, including service providers, independent contractors, and affiliates that perform functions on our behalf. Examples include: fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customers lists, analyzing data, providing marketing and advertising assistance, third party advertising and analytics companies who collect browsing information and profiling information and who can provide advertisements which are tailored to your interests, providing search results and links (including paid listings and links), and credit card links. We only provide these entities with the information necessary for them to perform these services and functions on our behalf. These entities are contractually required to protect your personal information from unauthorized access, use, or disclosure.
Trading Partners. Our product lines are offered internationally in conjunction with select international trading partners. Our trading partners' use of your personal information is subject to this Policy.
Affiliates. We may disclose the information we collect from you to our affiliates or subsidiaries for their own marketing, research, and other purposes.
Non-Affiliated Third Parties. We do not share your personal information with non-affiliated third parties for their own marketing purposes.
We also may share your information in the following situations:
Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company. You will have the opportunity to opt out of any such transfer if, in our discretion, it will result in the handling of your information in a way that differs materially from this Privacy Policy.
Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes. Rongxin Brands does not sell customer data to third parties.
How Do We Use Third Party Analytics and Tracking?
We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We also may use other analytic means to evaluate our Site and Services. We use these tools to help us improve our Site, Services, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services.
Google Analytics. This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website.
You can refuse the use of Google Analytics and opt out of having your information used by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout/. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website. Further information concerning the terms and conditions of use and data privacy can be found at:
https://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.
Please note that on this website, Google Analytics code is supplemented by Google, Inc. ("Google") to ensure an anonymized collection of IP addresses (so called IP-masking).
Facebook, Twitter, and Other Social Media Services. We may also use platforms provided by companies such as Facebook and Twitter to offer you interest-based ads. These platforms allow us to personalize the ads that we display to you through their services. We may convert your email address into a unique value which can be matched by our partner company with a user on their platform to allow us to serve you interest-based advertising to those matched users. Although we do not provide any personal information to these platform vendors, they may gain insights about individuals who respond to the ads we serve. Many of these platforms provide you with the ability to opt out of or limit the display of these ads. For information on how to do so, please check your account settings on and the information provided by these services.
For more information on how third parties use their own tracking mechanisms and options for opting out of them, please refer to the "What About Third Party Advertisers?" Sections below.
What About Third-Party Advertisers?
We use third parties such as network advertisers and other third parties to assist us in advertising, including displaying our advertisements on other websites and through social media platforms; we also may use network advertisers and other third parties to assist us in identifying relevant advertising on our Sites. Network advertisers are third parties that display advertisements based on your visits to our Site as well as other websites. This enables us and these third parties to target advertisements by displaying ads for products and services in which you might be interested. Third party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third party cookies and other technologies are governed by each third party's specific privacy policy, not this one. We may provide these third-party advertisers with information about your usage of our Site and our services, as well as aggregate or non-personally identifiable information about visitors to our Site and users of our service.
Our systems do not honor browser do-not-track requests, but several of these third parties enable you to opt out of targeted advertising practices. You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative ("NAI") and the Digital Advertising Alliance ("DAA"), and in Europe, the European Interaction Digital Advertising Alliance ("EIDAA"). For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI, DAA and EIDAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI), www.aboutads.info/choices (DAA), and www.youronlinecoices.com.
Opting out of one or more NAI, EIDAA or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our Site or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI, EIDAA or DAA opt-out may no longer be effective. Additional information is available on NAI's, EIDAA's and DAA's websites accessible by the above links.
How Long Does Rongxin Retain my Information?
Your personal information will be deleted when it is no longer necessary for the purpose for which it was collected.
Your information that we need to manage you as our customer will be kept for as long as you are our customer. When you wish to terminate your account, your data will be erased accordingly, unless otherwise required by applicable law. We may have to retain some transactional information for evidentiary purposes according to applicable law.
We will keep consumers information that we use for prospection purposes for no more than [3 years] starting from the date of the last contact originating from the prospect or the end of the business relationship.
We refrain from keeping data collected through cookies and other trackers for more than [13 months] without renewing our notice and or obtaining your consent as the case may be.
Some other data are only kept for the time necessary to provide you with the relevant features of our websites or apps. For example, your geolocation data will not be kept beyond the time strictly necessary to identify your closest store or that you were present at a specific location at a given time, the body measurements you provide will only be processed during the time necessary to answer your relevant search and provide you with a relevant product reference.
How do I get in touch with Rongxin?
If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact the applicable Customer Service department via the email addresses listed above.
Changes to this Policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site or by contacting you at the email address on file.